Eye Magic is featured in the March 2010 issue of Better Homes and Gardens

We are excited to be featured in the March 2010 issue of Better Homes and Gardens Magazine!  Page 128 of the Style & Beauty section includes a blurb about Eye Magic under “Skin care tips and makeup tricks you’ve been looking for.”

Better Homes and Gardens® is the vibrant, down-to-earth guide for the woman who is passionate about her home and garden and the life she creates there.  Better Homes and Gardens sells 7.6 million copies per month with a readership of over 39 million.

Be sure to pick up the March 2010 issue of Better Homes and Gardens Magazine!

Sandra from Australia writes:

“I find, after experimenting like crazy, that I only need half the strips for the outer edge of my eyes as I don’t have the whole lid sagging, just the outer edges, so I cut them almost in half with an angle.  And even today, I popped on the strips for round eyes (cut almost in half) just to use them up and they work great (I bought a combination pack).

My son is a child actor and in April, before I discovered your product, I went along to his usual yearly photo shoot to update the portfolio and they dragged me in for a shot with him and my daughter.  I only saw the photo yesterday, and, oh my god I wish I’d had the strips on back then!  The outer edges of my eyes are shocking and drooping so much, I look so old.  Today I’m confidently wearing the strips–but there’s no camera in sight.”

Next time you’ll look great Sandra!  As she found out by using her natural creativity, the Eye Magic strips can be utilized in different ways. They can be cut to any size, either on or off the backing, to accommodate just about any area of eyelid drooping. For example, if your eyelids are sagging only in the center, cut a smaller piece off the top of the curve of the strip and apply it only under the specific area that needs support. And, for example, as Sandra found, if your eyelids are sagging only on the outer edges, cut the strips in half, snip the ends at an angle and apply the shorter pieces only to the outer area of your lids.  As you experiment, you’ll find what works best for you.  Cutting the ends of the strips at an angle will allow them to blend into the natural lines of the eyelid skin.  Don’t forget to use the gel!  So experiment, get creative and lift those lids!  You’ll look and feel younger instantly!

Many people with drooping upper eyelid skin lift their eyebrows frequently in an attempt to pull the sagging skin off the top of the eyeballs.  This is often done unconsciously when the excess skin that sits on top of the eyeball causes a feeling of discomfort.  The weight of the droopy eyelid skin can also tire the muscles of the eye, causing eyestrain or fatigue.  Constantly lifting the eyebrows contributes to forehead wrinkling and may stretch the eyelid skin out even more.

Difficulty applying makeup is another problem associated with drooping upper eyelid skin.  Since the eyelids are only slightly visible under the excess skin or not at all, eyeliner applied along the lash line tends to transfer onto the overhanging skin, as does mascara.  Eye shadow is not easy to see unless it is applied up and over the hanging skin which only accentuates the problem.

In some cases, droopy eyelids can create pressure on the rims of contact lenses.  Facial expressions that change the position of the excess skin around the eyes can push the lens off its natural resting place, causing the need for additional blinking to restore the position of the lens.  This can be quite annoying, and, depending on the level of interference, can cause irritation to the cornea of the eye.

One solution for these problems is upper eye lift surgery (blepharoplasty).  Many people, however, are not good candidates for this procedure.  There are medical conditions such as heart or lung disease, chronic renal disease, diabetes, thyroid disease, a history of facial palsy, bleeding disorders and dry eye syndrome that rule out surgery as an option.  Other reasons people do not opt for upper eyelid surgery include lack of insurance or financial resources to cover the high cost of the procedure and the potential for unforeseen complications.  So if you can’t (or don’t want to) have the eyelid lift procedure performed for any of these reasons, what can you do?

You can try Eye Magic!  Eye Magic is an effective, non-surgical alternative to blepharoplasty.  Eye Magic consists of small, translucent, hypoallergenic strips designed to provide temporary support for sagging eyelid skin.  When the strips are placed over the fold line on the eyelid, the skin stays in its natural position, keeping loose skin from sagging forward over the eyelids.  It’s just that simple.  The application is easy after a little practice and is well worth the effort. You’ll have eyelids again, you’ll be able to apply makeup without the hassle and you won’t look or feel tired and old.  Try it and see for yourself!

Thanks to Jackie for the feature!

Jackie Silver featuring Eye Magic on Beauty School Wednesdays, Mix 100.7 Tampa

To listen live on the internet, visit the Mix 100.7 web site and click the “Listen Live” button in the upper left corner.  We will also post an MP3 of the segment after it airs.

Eye Magic being applied to the crease of the eye

Eye Magic can make a big difference in the way you look and feel. The product is designed to brighten tired or heavy eyes by adding support to drooping upper eyelid skin, without the high cost, recovery time, and potential complications of eyelid surgery. Once you’ve mastered the application process, you’ll find the improvement in the way you look is truly amazing. Here are six tips to help you successfully apply Eye Magic:

1. Read the instructions!
This may seem obvious, but reading the instructions included with your package is very important. There is a unique process for applying Eye Magic, and you have to follow each step in order, or you may have difficulty positioning the strips properly. Always follow these three basic steps: (1) Remove the strip from the backing (2) Apply a small amount of gel to the sticky side of the strip, and (3) Position the strip on the fold line of the eyelid and adjust as necessary.

2. Take your time and be patient
Relax and take your time! Remember, you are learning a new skill. Be patient with the application, and realize that you may not get it on the first try. You may have to remove the strip from your eyelid and reposition it a number of times until you get the hang of it. With a little effort you can make it work, so keep at it until you do. Don’t give up after trying only one set of strips!

3. Each eye is different
Remember that each eye is a little different. Positioning the Eye Magic strips may not be the same for both eyes and may change slightly between applications. After a while, you’ll get a feel for the application and will be able to easily correct the droop of your lids by adding support where it’s needed.

4. Always use the gel
Eye Magic strips are far too sticky to apply without the gel. Always apply a thin layer across the sticky side, just enough to cover it. The gel allows for repositioning and easy removal without sacrificing the strong adhesion needed for all day wear. After hours of wear, you’ll find the strips will loosen a bit, which allows for easy removal. If you need to remove the strips while they are still tightly bonded to the skin, you can use mineral oil or any make up remover containing mineral oil for quick removal.

5. Be creative with the strips
The Eye Magic strips come in two sizes that will work for most eyelids. However, eye shapes and sizes vary so much that for some people, a little creativity may be necessary. Here are some possible solutions:

• If you find the strips are too long, trim the ends off after peeling them from the backing.
• To further decrease visibility, clip the ends off at an angle (longest point on the top).
• If you need less coverage, trim the strips to make them a bit thinner while they are still on the backing. This may take some practice.
• If you need more support for the skin above the eyelid, you can layer or overlap the Eye Magic strips.
• If you have a lot of excess skin, you can trim a third strip and add it where it’s needed. Layering doesn’t necessarily increase the visibility of the strips, so give it a try if you feel you need the extra support. Always use the gel, regardless.

6. Adjust your technique if the strips buckle
Some new users have found that the Eye Magic strips “buckle” in the middle. Buckling can be caused by two things: using too much gel, or the Eye Magic strip is too long to properly fit the eye. Make sure you are using only a small amount of gel, just enough to coat the adhesive side of the strip with a thin layer. If you find that the strips are still buckling, snip off the ends of each strip before applying. Eye Magic is versatile and snipping the ends won’t reduce the effectiveness of the strip. Be creative and use the techniques mentioned in Tip #5.

Hooded eyelids before and after using Eye Magic

Hooded, as it relates to bone structure, describes a brow area above the lids that juts out a bit causing the skin that covers the area just below the eyebrows to obscure part of the eyelids along the curve of the lid.  In younger people, the skin that covers a portion of the eyelid is not actually sagging even though it may have the appearance of heaviness. This type of eye structure is also called “bedroom eyes” as it appears seductive to some people.  Some well known celebrities such as Paris Hilton and Renee Zellweger have hooded eyelids.  For those looking to open up the eyelid area, Eye Magic can create the look of a full eyelid by lifting and supporting the skin that’s covering the eyelid underneath.

The word hooded is also used to describe large eyelids that have no distinct shape or definition.  This type of lid does not have the crease that creates an eyelid in deeper set eyes. Hooded eyelids are common among those of Asian descent, and unlike the previous description of a more pronounced brow, it’s an eye configuration that results from a flatter, smoother bone structure.  To create an eyelid for this configuration generally requires a small, stiff strip, commonly referred to as “double eyelid tape.  Double eyelid tape is specifically designed for Asian eyes, or any eyelid without a crease.  The Eye Magic support strips are a bit larger, softer and more pliable than double eyelid tape and are specifically designed for eyes that have an existing crease and deeper eye socket.  While the more comfortable Eye Magic strips may create an eyelid for some where a crease does not exist, for others without a crease it may not be stiff enough to create a visible lid.

For more on Eye Magic products, visit www.eyemagic.net.

• Recurring Orders: Are you a repeat customer?  Automatically receive your product each month or as often as you’d like when you sign up for recurring orders!  With our new recurring orders option, you can save time by having your credit card or PayPal account charged on a regular basis, without having to lift a finger!  Recurring orders can be paid for with your credit card or PayPal account.  Save up to 17% on Eye Magic products when you sign up for recurring orders before September 21st!
• Check/Money Order Payment Form: Eye Magic customers can now purchase our product with a check or money order by filling out our basic Check/Money Order Form.  Simply provide your basic information and we’ll instruct you on where to send your payment!
• Stay Connected Online: Receive special offers and updates by signing up for our newsletter or connecting with us on Twitter, Facebook, and MySpace!
• New Testimonials! We’ve added over 10 new testimonials from real Eye Magic customers, along with more than 25 of our favorite positive feedback responses from eBay customers.

Eye Magic offers non-surgical eyelid lift products to help with drooping upper eyelids or ptosis.  Acting as the ideal alternative to eyelid surgery (blepharoplasty), Eye Magic provides an affordable, risk free solution to lift drooping, sagging, or hooded eyelids.

Visit our new web site at www.eyemagic.net!  Thank you for your continued support!

Current special offer (good through September 21st, 2009):

Receive a discount on Eye Magic products when you sign up for recurring orders.  Your discounted price is $22.49 for Combo Kits and $24.95 for Eye Magic I & II and includes Free Shipping for US customers.  We will ship Eye Magic to you monthly, bi-monthly, or as often as you’d like (monthly only for PayPal payments).  In addition, we’ll include a free box of Eye Magic with your 6th recurring shipment. There is no limit to the number of boxes you may order at this discounted price, but this is a limited time offer, good only through September 21, 2009.  So sign up for recurring orders through our secure system today:

Pay by Credit Card:  https://www.eyemagic.net/orderRecur.htm
Pay by PayPal:  https://www.eyemagic.net/orderRecurPaypal.htm

For more information on Eye Magic Eyelid Lift products, visit www.eyemagic.net

The reason I buy your product is to lift an eyelid that lays visibly lower than the other one. I only use it on the one eye, and it certainly makes a difference.  It is great to have a nonsurgical solution to an inherited issue.  I would certainly recommend this product to anyone with a similar problem.  This is a reasonably priced option with excellent results.
Kathleen
New Orleans, LA

Thanks Kathleen!

If you would like to submit a testimonial, leave a comment or fill out our feedback form.  If your testimonial is chosen to be featured on our site, we’ll send you a free box of Eye Magic!

For more information on Eye Magic products, visit www.eyemagic.net